Celebrating History and Crafting the Future With the INEOS Grenadier 1924

​If you’ve been waiting for a pure off-road pickup that’s more substance than sizzle, the INEOS Grenadier Quartermaster is your kind of machine. You’ve probably already heard the buzz if you've been anywhere near the overlanding scene lately. The Quartermaster is here, and it means business. This isn't another lifestyle truck dressed up for some off-road cosplay. The Grenadier Quartermaster was born with mud in its veins, ready to carry, tow, climb, and conquer.

The INEOS Grenadier has already made quite an impact during its short time on the market. Originally debuting in 2024, the midsize off-road SUV represents an enticing new alternative to some of the luxury segment’s more established names like the Land Rover Defender. Some might think that the Land Rover’s 40-plus years on the market would give it an obvious advantage over INEOS’ first model, but that’s not necessarily the case.

Hendrick Automotive Group, the nation’s largest privately held automotive retail organization, has officially opened Hendrick INEOS Grenadier at 1460 Savannah Highway in Charleston, South Carolina, adjacent to Hendrick Volvo Cars of Charleston.

When the INEOS Grenadier arrived on the American market for 2024, it marked a throwback to the days of the "blank canvas" SUV. As an unofficial successor to the original body-on-frame Land Rover Defender, the Grenadier has the look, feel, and performance of a heavy-duty off-road vehicle with a sophisticated touch. Furthermore, while many SUV makers have limited their factory customization in recent years, the Grenadier goes the opposite direction. INEOS encourages buyers to personalize their SUVs with oodles of accessories and add-ons so your Grenadier is unlike any other.

When INEOS announced their plan to build the Grenadier eight years ago, they did so with adventure top of mind. Built as an active driving machine, this vehicle enables people to experience the great outdoors like never before. In previous articles, we emphasized that Charleston is a perfect location for the Grenadier. With this southern haven as your home base, you are perfectly positioned to visit a variety of memorable destinations. Rugged trails, coastal oases, and scenic mountain ranges are just a drive away, and the Grenadier is well-equipped to help you enjoy it all.

The INEOS Grenadier is a relatively new vehicle from a relatively new car manufacturer, with models first touching down on United States soil for the 2024 model year. Now that 2025 Grenadier Quartermaster trucks have started rolling off the production line, more and more drivers are searching for a Grenadier dealer to help them get behind the wheel of this exciting new adventure vehicle.

The INEOS Grenadier is something special, something different: a powerful vehicle designed to take you off-road in a way that few other vehicles can hope to do. From the outside, the shape and form of the Grenadier make this abundantly clear as it has a bold design and rugged stance that immediately speaks to its truck-like engineering and incredible performance on the trail. As your Grenadier dealer, we love the look of this vehicle—both its Station Wagon SUV and Quartermaster pickup variants—and getting to see the appreciation people have for this new model is always a joy.