Hendrick Automotive Group, the nation’s largest privately held automotive retail organization, has officially opened Hendrick INEOS Grenadier at 1460 Savannah Highway in Charleston, South Carolina, adjacent to Hendrick Volvo Cars of Charleston.
Hendrick INEOS Grenadier offers customers a selection of rugged, high-performance 4x4 vehicles from the British auto manufacturer, including the Grenadier Station Wagon and its pickup truck counterpart, the Grenadier Quartermaster. Both models are available in three different trim levels built to handle various needs and uses, from everyday driving to extreme off-roading.
The Charleston location represents Hendrick Automotive Group’s first INEOS dealership and the 26th overall manufacturer nameplate offered by the company nationwide. It is also the debut of the INEOS brand in the state of South Carolina.
“We’re thrilled to introduce INEOS to our South Carolina customers and become the brand’s first dealer partner in the state,” said Rick Hendrick, chairman and CEO, Hendrick Automotive Group. “INEOS is bringing something truly innovative to the 4x4 market. Their commitment to performance, durability and craftsmanship aligns with our passion for delivering exceptional vehicles and experiences to our customers. We look forward to growing our relationship with the INEOS team while offering an exciting new option to off-road enthusiasts in the Lowcountry.”
Sales and service are now available at Hendrick INEOS Grenadier, which is in the final stages of construction. The more than 6,800-square-foot dealership will feature a customer lounge with complimentary Wi-Fi, snacks and refreshments, along with a nine-bay service center staffed by a team of factory-trained expert technicians.
Hendrick Automotive Group now operates 10 franchises in the Charleston market, seven of which are centrally located on Savannah Highway.
“Charleston is a perfect setting for the INEOS Grenadier, a vehicle built for adventure and outdoor living,” said Steve Strickland, general manager, Hendrick INEOS Grenadier. “For over 40 years, Hendrick Automotive Group has proudly served the Charleston market. To say that we’re excited to continue that journey is an understatement. Whether someone is an avid off-roader or looking to purchase their first 4x4, our team is ready to provide an unrivaled customer experience and showcase this one-of-a-kind vehicle.”
To learn more about Hendrick INEOS Grenadier and explore its vehicle inventory, visit HendrickINEOSCharleston.com. Customers can also shop from Hendrick Automotive Group’s nationwide inventory of more than 29,000 new and pre-owned cars, trucks and SUVs at HendrickCars.com.