Luxury Automotive Blog

The INEOS Grenadier has already made quite an impact during its short time on the market. Originally debuting in 2024, the midsize off-road SUV represents an enticing new alternative to some of the luxury segment’s more established names like the Land Rover Defender. Some might think that the Land Rover’s 40-plus years on the market would give it an obvious advantage over INEOS’ first model, but that’s not necessarily the case.

When the INEOS Grenadier arrived on the American market for 2024, it marked a throwback to the days of the "blank canvas" SUV. As an unofficial successor to the original body-on-frame Land Rover Defender, the Grenadier has the look, feel, and performance of a heavy-duty off-road vehicle with a sophisticated touch. Furthermore, while many SUV makers have limited their factory customization in recent years, the Grenadier goes the opposite direction. INEOS encourages buyers to personalize their SUVs with oodles of accessories and add-ons so your Grenadier is unlike any other.