Born in a Pub. Built for Anywhere.
Join us for a week of test drives, giveaways and celebration marking the day the Grenadier story began.
September 17–22, 2026
Book Your Test Drive
Where It All Began
On September 19, 2017, INEOS Chairman and lifelong 4X4 enthusiast Jim Ratcliffe had an idea over a conversation in a London pub: build a modern, uncompromising 4X4 inspired by the rugged utility vehicles of the past. Built the proper way. Built for real use.
Nine years later, we're celebrating where it all began — right here at Hendrick INEOS Grenadier of Charleston.
Your Born in a Pub Week
A week of test drives, food and activities celebrating the story behind the Grenadier.
Thursday, Sept 17
Passport Kickoff
Pick up your Born in a Pub Passport, collect stamps around the dealership, and enter to win an exclusive giveaway.
Friday, Sept 18
A Taste of the Pub
Test drive the Grenadier, then join us 12–2 PM for pub-inspired food and complimentary beer. Celebration continues through 7 PM. Test-drive guests take home a Grenadier Pub Pint Glass.
Saturday, Sept 19
Born in a Pub Birthday Celebration
The Grenadier's official birthday. Take a test drive, explore the showroom, and enjoy a birthday cupcake with test-drive guests.
Monday, Sept 21
Experience It. Share It.
Explore our Born in a Pub displays, get up close with the Grenadier, and tag Hendrick INEOS Grenadier of Charleston in your favorite moments.
Tuesday, Sept 22
Don't Forget Your Shovel
Take the Grenadier for a test drive and claim your FREE Rhino-Rack Shovel to close out the week.
Test Drive. Take It Home. Make It Yours.
$919 INEOS Genuine Accessory Credit*
Customers who complete a qualifying test drive and purchase or lease a new INEOS Grenadier receive an INEOS Genuine Accessory Credit toward accessories and installation — commemorating the Grenadier's September 19 founding anniversary.
Use your credit toward INEOS Genuine Accessories and installation to personalize your new Grenadier and make it even more your own. The $919 incentive commemorates the Grenadier's September 19 founding anniversary.
Book Your Test Drive*See dealer for complete details and qualifying terms.
Ready to Get Behind the Wheel?
Join us September 17–22, 2026, at Hendrick INEOS Grenadier of Charleston. Born in a Pub. Built the proper way. Ready for your next adventure.
Book Your Test Drive