At Hendrick Automotive Group, the mission is clear – to be the premier quality vehicle retailer in the world, providing the best opportunities for our team members, customers, communities, and the manufacturers we represent.
How do we go about achieving this mission? It begins and ends with people. Mr. Hendrick said it best, “Our people make the difference. They’re our most important asset.” This people-first mindset was a driving force for the company when it first began nearly 50 years ago, and it remains just as important today.
All 11,000+ Hendrick Automotive Group teammates play a vital role in establishing and sustaining our company’s culture. To help do so, we adhere to a core set of values and continuously measure ourselves against these values.
As Hendrick Automotive Group brings its first INEOS Grenadier dealership to Charleston, we want to share these values and how they’ll translate to an unrivaled customer experience, aka the Hendrick Difference.
SERVANT LEADERSHIP
Coined by author Robert Greenleaf in the 1970s, servant leadership focuses on serving the needs of others before one’s own. Servant leaders empower their people by ensuring they have everything they need to perform as highly as possible so they can achieve their goals.
Every day at Hendrick Automotive Group, we focus on supporting our fellow teammates, customers, communities, and the manufacturers we represent.
TEAMWORK THROUGH TRUST AND RESPECT
Our differences are our strengths. By listening to each other and learning from our experiences, we establish trust and comradery amongst our teams and with our customers. When we trust and respect those around us, we can achieve excellence.
INTEGRITY
We aim to be honest and transparent in everything we do. Doing the right thing, both legally and ethically, guides our every action and decision. With each other, our customers, and our communities, Hendrick Automotive Group teammates are committed to doing the right thing the right way.
COMMITMENT TO CUSTOMER ENTHUSIASM
Our teammates require certain tools and resources to be successful, but when they are passionate and enthusiastic about the brands they represent, we can exceed customer expectations.
At Hendrick INEOS Grenadier, our teammates are not only passionate about the vehicles they sell and service, but their community as well. They live and work in the Charleston area, and they want to provide their neighbors with the best service possible. Many are 4x4 enthusiasts themselves who possess expert levels of knowledge about the INEOS Grenadier, and they are eager to share it with you.
PASSION FOR WINNING
Not the biggest. The best. That’s what we consider winning at Hendrick Automotive Group. Our teammates are committed to being the best at what they do, all so they can serve our customers better. Don’t just take our word for it. Hendrick Automotive Group has been rated the country’s No. 1 dealership group for online reputation for six consecutive years.
COMMITMENT TO CONTINUOUS IMPROVEMENT
Being grateful for the opportunities afforded to us while recognizing there is always room for improvement. At Hendrick Automotive Group, we believe that incremental improvements lead to significant progress over time. That’s why our teammates approach every day as an opportunity to improve. Because, when we do better, we create better experiences for our customers.
Hendrick Automotive Group is thrilled to grow our presence in Charleston. Visit Hendrick INEOS Grenadier and experience the Hendrick Difference for yourself!
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INEOS Dealer